Certain ISPs are blocking content which should be visible to the user. Google is looking for ways to sniff out these Internet blockers in an attempt to help users determine if their ISP is inappropriately blocking content. Google is hunting to report them to FCC.
Google chief Internet guru, Vint Cerf posed the question: “When an Internet application doesn’t work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC (personal computer), or something else?” It’s not only to protect their search market but also advertising. If ISPs start blocking online advertising Google stands to lose revenue.
This is mainly done because the ISPs are struggling to manage their networks with the ever increasing amount of content flowing freely online. It seems a violation of our rights as net users to have somebody limiting our traffic and our access to important information. Lets see what conclusion does Google bring in.
Google chief Internet guru, Vint Cerf posed the question: “When an Internet application doesn’t work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC (personal computer), or something else?” It’s not only to protect their search market but also advertising. If ISPs start blocking online advertising Google stands to lose revenue.
This is mainly done because the ISPs are struggling to manage their networks with the ever increasing amount of content flowing freely online. It seems a violation of our rights as net users to have somebody limiting our traffic and our access to important information. Lets see what conclusion does Google bring in.
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