If you are new to blogging and require advice on how to blog, then instead of searching elsewhere Google themselves have come to your rescue.
Last week, Google released the Offical Google SEO Guide that discusses the best practices to be followed which will help you for improving the rankings of your websites in Google and other search engines.
Now, Google Webmaster Central team has come up with a new document inside the Google Webmaster Help Archive that offers tips on how bloggers can improve their blogs.
Google has divided the document into 3 parts - Creating great content, Make sure readers and crawlers can find your content, Your blog and Webmaster Tools.
Here's a short summary of all the tips provided:
Creating great content- A frequently updated site encourages people to return - as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily.
- Always follow the Webmasters Guideline for creating rich, relevant, and useful content.
- Labels and tags are a great way to organize your content, and encourage users to browse your blog.
- Host your blog in your own domain and link it from your Home page so that the users & search crawlers can easily find your blog.
- Stop the spam comment by following guidelines.
Make sure readers and crawlers can find your content
- Always specify unique and descriptive title for your blog by thinking of words that people may use to search for that particular post.
- Visit community blogs, comment on posts, and participate in the discussion.
- Publish a FULL feed of your content rather than a partial Feed. Rich, full-content feeds make users happy because they can view your content with minimal effort. They may result in a short-term decline in visits to your actual blog, but the long-term gains of increased readership and mindshare are typically worth it.
Your blog and Webmaster Tools- Add your blog to your Webmaster Tools account.
- Verify the ownership of your blog in the Google Webmaster Tools to get access to all the advanced features.
- Submit a Sitemap of your website because Sitemaps are a good way to let Google know which page needs to be indexed. If you are using blogger, then How to Create and Submit Sitemap of your blog can be found here.
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