With the help of Intel and ASUS's WePC.com, consumers can engage into global conversations about the qualities of ideal notebook, netbook, and gaming PCs. Intel and ASUS have come together to launch a website -- called WePC.com. This website enables consumers to collaborate with each other and with Intel and ASUS, as an initiative that allows to design their own PCs. WePC.com will enable a global conversation about the ideal elements of PCs. Consumers become product designers at WePC.com. Visitors to the site can share ideas, vote on submitted concepts, and engage in discussions with other community members about the qualities of the 'dream' PC where they will be given a host options to customize and design their own laptops including the specs, color etc.. The plan beyond this for the two companies is to deliver to market what could be the world's first community-designed PCs.
"Intel believes the spark for innovation can come from anywhere", said Mike Hoefflinger, General Manager, Partner Marketing Group, Intel. He also added, "That's why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day". "ASUS and Intel have created WePC.com in an effort to bridge innovation and technology with consumers' wishes," said Lillian Lin, Director, Marketing Planning Division, ASUS. Also,"By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC."
The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks, and gaming notebooks. The PCs will be powered by Intel Atom, Intel Centrino 2 and Intel Centrino 2 Extreme processors.Prizes will be rewarded to selected participants for their creative role in this project.
Well, there is nothing as too much democracy so this does seem like a step in the right direction. This site is a very real example informed by a lot of thinking and theory around conversational marketing in the past few years.
"Intel believes the spark for innovation can come from anywhere", said Mike Hoefflinger, General Manager, Partner Marketing Group, Intel. He also added, "That's why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day". "ASUS and Intel have created WePC.com in an effort to bridge innovation and technology with consumers' wishes," said Lillian Lin, Director, Marketing Planning Division, ASUS. Also,"By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC."
The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks, and gaming notebooks. The PCs will be powered by Intel Atom, Intel Centrino 2 and Intel Centrino 2 Extreme processors.Prizes will be rewarded to selected participants for their creative role in this project.
Well, there is nothing as too much democracy so this does seem like a step in the right direction. This site is a very real example informed by a lot of thinking and theory around conversational marketing in the past few years.
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