According to the Internet in India (I-Cube) study jointly undertaken by the Internet And Mobile Association of India (IAMAI) and IMRB International mumbai has 3.24 million internet users out of which 82% are active users i.e a whopping 2.6 million!
According to the eBay India Census 2008, India's top five eCommerce hubs are Mumbai, Delhi, Hyderabad, Bangalore and Chennai. E-Commerce is helping bridge the demand and supply gap.
Over a third of all products bought by eBayers in the hilly areas are tech gadgets (Mobile Phones, Digital Cameras and USB Drives). While women from metros are buying a lot of sarees, the sellers are spread across various cities and towns. The most bought and sold items on the shopping portal are diamonds, value handsets, MP4 players, USB MP3 players and Indian stamps.
The census includes data only from shoppers on eBay India but can be used to get some idea of the market as 42 per cent of shoppers prefer eBay over other portals according to a survey by Juxt consulting.
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